Whether a product has good sales performance must be tested by the market. In the entire marketing process, packaging plays an extremely important role. It uses its own unique image language to communicate with consumers, to influence consumers’ first emotions, and to respond to them when they first see it. The packaged product generates interest. It can both promote success and lead to failure, and the packaging that does not show strength will sweep consumers away. With the continuous development and improvement of my country’s market economy, consumers have become increasingly mature and rational, and the market has gradually revealed the characteristics of a "buyer's market". This not only increases the difficulty in product marketing, but also makes packaging design encounter unprecedented The challenges drove the packaging of products to grasp the consumer psychology of the masses and develop in a more scientific and higher-level direction.